Alan Gasmer, an agent at WMA, relates how, while reviewing concept art in pitch meetings, they first recognized the potential of "Cowboys & Aliens."
"[Rosenberg would] flip over a poster, and then another and another. When he got to the third one, I said, what's that?
An alien takes out a cowboy on horseback.
Cowboy outfitted with alien weaponry.
What do you think? Would you have bought onto this movie with just the images above?